Philips PULSE

I was tasked to lead the creative team in PULSE, a digital and social agency collaboration between Philips Digital, iris Worldwide and Carat Media, operating out of the Philips APAC Headquarters in Singapore.

As Regional Creative Lead, I planned campaigns, managed creative resources, oversaw creative work, pitched to clients, liaised with production houses and directed social content. From festive kitchen recipes to the latest in CAT scan tech, our work was launched across Philips' social and digital platforms to build brand presence and leadership.