JOHNson's baby social

Back when brands were only starting to get on Facebook, JOHNSON’S Baby wanted to create a page that focused on community, rather than brand.

In its first year, we acquired over 39,000 followers. While social media advertising was still in its early stages, our campaign received over 3700 interactions. Not bad for zero dollars spent on boosts.

In its first year, the page acquired over 39,000 new followers in Singapore. While social media advertising and tracking was still in its early stages, our social campaign Book of 100 Firsts received over 3700 interactions. Not bad for zero dollars spent on post boosts.